Gold Hill, Shaftesbury, Dorset

Gold Hill, Shaftesbury, Dorset

2013 marks the 40 year anniversary of the Hovis bread advert - Britain’s most famous and best-loved TV commercial. It was an early foray into film-making for (Sir) Ridley Scott, the director who went on to forge a major career with epics including Alien, Blade Runner, Gladiator and Prometheus. His advert for Apple in 1984 is also considered iconic. He is the executive producer of the new gritty crime film Welcome to the Punch. He has teamed up with the Discovery Channel for a new scripted drama based on The Wallace and The Bruce books by late Scottish historian Nigel Tranter.

Ridley directed the Hovis ad with his younger brother Tony, who died in August 2012. The opening sepia-tinted sequence shows a bread delivery boy on a bicycle struggling up a steep cobbled hill, to the strains of a brass band playing Dvorak’s New World symphony, for some reason. It is over-voiced with a cheesy accent, hear Cheddar meets Wensleydale. Folk believed that this sequence was shot in the North of England: in fact the location is Gold Hill in Shaftesbury, Dorset, in the South of England. This former smugglers route is lined on one side by chocolate box cottages topped with thatch and tile; it has become a familiar calendar image. The advert continues by capturing key historical C20 moments, with footage of suffragettes, soldiers marching and striking miners. Described as 'a dazzling piece of deception', it certainly presents an idealistic slice of wholesome working-class childhood.

Carl Barlow, who played the bike boy when he was 13 years old, received £60 for the part: Carl became a fireman. Hovis contributed £10K for restoration of the cobblestones on Gold Hill. The location was used in a recent advert for Morrisons, and also in John Schlesinger’s 1967 film of Thomas Hardy’s ‘Far From the Madding Crowd’. Hardy featured Shaftesbury - 'Shaston', 'Palladour' - in his novels. The 1973 TV commercial can be viewed - soundtrack optional - on YouTube. Anticipate a 2013 Danny Boyle extravaganza set in a slum - on a Royal theme, with Kate feeding eggy Hovis fingers to her new baby. Or Beatrice and Eugenie with Jedward cutting a loaf at their shock (joint) wedding reception.

On a personal note, my mother, Joyce Ramsey, worked in the museum at the top of Gold Hill for several years.

Yahoo news UK 03/12/2013
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Gold Hill, Shaftesbury, Dorset

Gold Hill, Shaftesbury, Dorset

2013 marks the 40 year anniversary of the Hovis bread advert - Britain’s most famous and best-loved TV commercial. It was an early foray into film-making for (Sir) Ridley Scott, the director who went on to forge a major career with epics including Alien, Blade Runner, Gladiator and Prometheus. His advert for Apple in 1984 is also considered iconic. He is the executive producer of the new gritty crime film Welcome to the Punch. He has teamed up with the Discovery Channel for a new scripted drama based on The Wallace and The Bruce books by late Scottish historian Nigel Tranter.

Ridley directed the Hovis ad with his younger brother Tony, who died in August 2012. The opening sepia-tinted sequence shows a bread delivery boy on a bicycle struggling up a steep cobbled hill, to the strains of a brass band playing Dvorak’s New World symphony, for some reason. It is over-voiced with a cheesy accent, hear Cheddar meets Wensleydale. Folk believed that this sequence was shot in the North of England: in fact the location is Gold Hill in Shaftesbury, Dorset, in the South of England. This former smugglers route is lined on one side by chocolate box cottages topped with thatch and tile; it has become a familiar calendar image. The advert continues by capturing key historical C20 moments, with footage of suffragettes, soldiers marching and striking miners. Described as 'a dazzling piece of deception', it certainly presents an idealistic slice of wholesome working-class childhood.

Carl Barlow, who played the bike boy when he was 13 years old, received £60 for the part: Carl became a fireman. Hovis contributed £10K for restoration of the cobblestones on Gold Hill. The location was used in a recent advert for Morrisons, and also in John Schlesinger’s 1967 film of Thomas Hardy’s ‘Far From the Madding Crowd’. Hardy featured Shaftesbury - 'Shaston', 'Palladour' - in his novels. The 1973 TV commercial can be viewed - soundtrack optional - on YouTube. Anticipate a 2013 Danny Boyle extravaganza set in a slum - on a Royal theme, with Kate feeding eggy Hovis fingers to her new baby. Or Beatrice and Eugenie with Jedward cutting a loaf at their shock (joint) wedding reception.

On a personal note, my mother, Joyce Ramsey, worked in the museum at the top of Gold Hill for several years.

Yahoo news UK 03/12/2013
Ref:
Date:
Location:
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